[New York, NY] – February 6, 2025 – Captivate Talent, a recruiting partner for early-to-growth stage SaaS companies, is excited to announce the appointment of Kendra Morales as Head of GTM & Operations. With over 26 years of experience in go-to-market (GTM) strategy, executive search, and scaling high-growth teams, Kendra will play a key role in optimizing Captivate Talent’s operations and enhancing its hiring solutions.
Meet Kendra Morales: A Leader in GTM & Operations
Kendra joins Captivate Talent following a distinguished career in executive search, GTM strategy, and operational leadership. She has held senior roles at Candidate Labs and Betts Recruiting, where she built and led high-performing teams in VC-backed, PE-owned, and bootstrapped tech companies. Throughout her career, she has placed top-tier revenue talent and navigated multiple tech market cycles.
“I’ve spent my career helping high-growth companies build their revenue teams, and I’m excited to bring that experience to Captivate Talent,” Kendra shared. “Scaling a startup requires hiring the right people at the right time, and I look forward to helping our clients secure the best talent to drive their businesses forward.”
Her expertise spans the full GTM spectrum, including:
- Sales Leadership & Operations
- Marketing Leadership
- Customer Success Leadership
- Revenue Operations
- Executive Search for GTM Roles
Kendra has a strong track record of placing VP and Director-level GTM leaders, scaling recruiting operations, and driving revenue growth. At Candidate Labs, she helped expand the recruiting team from five to nineteen recruiters, increasing revenue by over 10x in just 2.5 years.
Why GTM & Operations Leadership Matters
As SaaS companies continue to refine their go-to-market strategies, the need for experienced GTM talent and operational leadership has never been greater. Captivate Talent is addressing this critical demand by bringing in an expert who understands how to build and scale high-performing teams.
“Kendra’s deep expertise in GTM hiring and operational strategy makes her the ideal person to drive this next phase of growth for Captivate Talent,” said Chris Gannon, Founder of Captivate Talent. “Her leadership will strengthen our ability to help SaaS companies secure the right talent to scale effectively.”
About Captivate Talent
Captivate Talent specializes in helping early-to-growth stage SaaS companies build their revenue teams by connecting them with top-tier Sales, Marketing, Customer Success, and Revenue Operations talent.
More than recruiters, Captivate Talent serves as a strategic partner for its clients, leveraging deep connections in the SaaS community and unmatched expertise in hiring strategies, compensation benchmarks, and best practices. The company’s human-centric approach ensures they deeply understand each client’s unique needs, delivering results quickly—often within a week.
What’s Next for Captivate Talent?
With Kendra leading GTM & Operations, Captivate Talent is better positioned more than ever to support SaaS companies in scaling their revenue teams. Clients can expect the same high-touch recruiting approach Captivate Talent is known for, now with an even sharper focus on operational excellence and go-to-market hiring.
Media Contact:
Jay Desai
Head of Marketing
jdesai@captivatelent.com
