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Note: Captivate Talent is dedicated to sourcing and placing exceptional individuals, ensuring that our talent pool represents diverse perspectives, backgrounds, and experiences.
This case study includes a diverse hire, furthering our commitment to diversity and our ability to match top-tier talent from all backgrounds with organizations seeking to build a more inclusive and innovative workforce.
After parting ways with their previous CRO, SALUS was looking to find a new sales leader to take their business to the next level.
CEO & Founder, Gabe Guetta, recognized that SALUS required a VP of Sales with deep construction tech expertise to execute their growth plans properly.
Struggling to find candidates with the right industry background, SALUS partnered with Captivate Talent.
Within weeks, Captivate identified Shirin as the perfect fit—a 35-year construction tech veteran ready to implement data-driven sales processes from day one.
SALUS was impressed by Shirin's ability to drive change and her deep industry expertise. Her hire has already made a significant impact on revenue, team culture, and strategic direction.
"Captivate Talent embodied our values while searching for our new sales leader. They represented us exceptionally well, and Shirin, our hired candidate, even remarked that Captivate was the best recruiting firm she's worked with. This speaks volumes about the level of partnership Captivate brought to the table.
Their process and experience proved invaluable, enabling us to complete this search in just six weeks from kick-off."
As a result of fast synergy between both teams, Captivate Talent was able to help SALUS hire their leader in about 6 weeks from search kickoff.
Despite kicking off the search right before end of year holidays, Captivate was able to identify and present Shirin, and another finalist, within 30 days.
Given Shirin’s experience in leading both Sales and Post Sales teams, she was hired as the CRO. Since joining the team, she has made an immediate impact both in revenue and in culture. She has quickly improved their go-to-market strategy, deepened their connections within the construction community, and brought a new level of operational efficiency and alignment.
Shirin has been the perfect fit for SALUS by embodying their core values and elevating the sales team and their sales process specifically to gain a competitive edge within the construction industry.
From the moment of their first conversation to hiring her, Gabe felt excited about the transformative impact Shirin would have on the business. This feeling has stayed steady even after Shirin has been onboarded.
Shortly after their existing CRO transitioned, Gabe realized that SALUS needed an experienced leader to help reach their ambitious targets.
While the existing sales team was strong, they needed someone with experience scaling revenue and breaking into new markets.
Gabe was also looking for someone that wouldn’t need a long ramp time. He felt that the right candidate with the right industry background would make an immediate impact while also putting in the long-term infrastructure in place.
SALUS initially tapped into their own network but struggled to find the ideal candidate. As a result, they started a search to find a recruiting partner to help them hire. Captivate stood out from the others through their expertise in working with companies of this size, attention to detail, and strong process orientation.
Captivate kicked off the partnership by meeting with members of the SALUS team to better understand their culture, values, and strategic needs.
This helped establish a strong level of trust from the start and allowed Captivate to act as a true extension of their team when representing them in the market.
Captivate was able to bring a consistent, proven recruiting process to SALUS. They put in place weekly meetings, candidate trackers, and a tight feedback loop. They provided a new level of structure to the process that SALUS didn’t have before.
Gabe was impressed with the way Captivate handled candidate relationships and embodied their values.
Shirin also mentioned that Captivate was the best agency she had worked with after being hired, which felt like the cherry on top to how Captivate was conducting the search.
