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After parting ways with their previous CRO, SALUS was looking to find a new sales leader to take their business to the next level.
CEO & Founder, Gabe Guetta, recognized that SALUS required a VP of Sales with deep construction tech expertise to execute their growth plans properly.
Struggling to find candidates with the right industry background, SALUS partnered with Captivate Talent.
Within weeks, Captivate identified Shirin as the perfect fit—a 35-year construction tech veteran ready to implement data-driven sales processes from day one.
SALUS was impressed by Shirin's ability to drive change and her deep industry expertise. Her hire has already made a significant impact on revenue, team culture, and strategic direction.
“They listened, moved fast, and brought the right candidates—exactly what we needed.”
As a result of fast synergy between both teams, Captivate Talent was able to help SALUS hire their leader in about 6 weeks from search kickoff.
Despite kicking off the search right before end of year holidays, Captivate was able to identify and present Shirin, and another finalist, within 30 days.Â
Given Shirin’s experience in leading both Sales and Post Sales teams, she was hired as the CRO. Since joining the team, she has made an immediate impact both in revenue and in culture. She has quickly improved their go-to-market strategy, deepened their connections within the construction community, and brought a new level of operational efficiency and alignment.
Shirin has been the perfect fit for SALUS by embodying their core values and elevating the sales team and their sales process specifically to gain a competitive edge within the construction industry.
From the moment of their first conversation to hiring her, Gabe felt excited about the transformative impact Shirin would have on the business. This feeling has stayed steady even after Shirin has been onboarded.
After raising a CA$10.5M Series A, Salus was on a fast growth trajectory with more than 500 companies and 150,000 users on its construction-safety platform. But momentum masked a critical gap: the company had just parted ways with its CRO.
Founder & CEO Gabe Guetta stepped in to lead sales temporarily but quickly realized the risks.
“We were smart enough to eventually figure it out, but it was going to cost us a lot of dumb tax. We needed someone with real experience, not a long learning curve.”
The stakes were clear: Salus needed an operator who understood construction tech, could move decisively without a six-month discovery phase, and could rebuild GTM while aligning culture and pace.
Guetta explored both boutique firms and large agencies, but neither felt right. Captivate Talent struck the right balance: specialized in SaaS revenue hiring, proven process, and a partnership-driven approach.
“It was the best of both worlds, track record, focus, and the willingness to act like a true partner. They met our team, embodied our values, and treated candidates like people, not numbers.”
That partnership showed up in the details: structured intake, weekly working sessions, living candidate trackers, tight feedback loops, and a candidate experience that mirrored Salus’ own culture.
What began as a VP of Sales search evolved into a CRO role when the right candidate surfaced. Captivate delivered a shortlist within weeks and closed the hire in just ~60 days, despite the holidays.
The result: Salus hired Shirin Oshidari, a construction-tech veteran with 35+ years of experience.
Shirin’s hire brought immediate value to Salus including:
“Bringing Shirin in was terrifying, in a good way. I knew she’d disrupt things, and that’s exactly what we needed.”
— Gabe Guetta, Founder & CEO
Eight months later, with Shirin in place, Salus returned to Captivate to scale its BDR team. Unlike other SaaS buyers, Salus’ construction customers are on job sites, not behind screens, making traditional BDR profiles a poor fit.
“Our BDRs can’t just sit in Outreach. They need to text, ride trains, walk job sites, and build trust face-to-face.”
— Shirin Oshidari, Chief Revenue Officer
Captivate worked via Slack channels to streamline coordination with CRO, AEs, and HR, providing instant feedback loops and adjusting quickly.
The result: multiple BDR hires that expanded Salus’ market coverage.
Captivate also honored its 90-day replacement guarantee when one early hire wasn’t a fit, quickly securing a stronger replacement.
By 2025, Salus needed to amplify its GTM presence with a Field Marketing Manager. When an internal candidate backed out, they again called Captivate, this time with Head of Growth, Arthur Favier, leading the search.
“Captivate’s onboarding was one of the best I’ve seen, clear agendas, transparent intake, and debriefs that made candidate intent obvious.”
— Arthur Favier, Head of Growth
Within 36 days, Captivate placed the hire, who immediately began reshaping event strategy and building confidence in the sales team.
Captivate stood out not just for speed and process, but for the way they partnered with Salus throughout each stage of growth.
“Listening. Real listening. No pushing their way or telling us they knew better, just absorbing what we needed and solving for it.”
— Shirin Oshidari
“They treated candidates like humans, not numbers. That matters, both for employer brand and for getting the right leaders to say yes.”
— Gabe Guetta
By listening first, adapting quickly, and treating candidates as people, not transactions, Captivate helped Salus hire with confidence and strengthen its reputation in the market.
“Know your industry and buyer deeply—and be honest about the profile that can sell to them. Don’t scale headcount before the motion is ready.”
— Shirin Oshidari
“For a role that touches revenue, bring in a partner who’ll listen and move fast. Captivate did both.”
— Arthur Favier
Across three stages of growth, executive leadership, frontline sales, and field marketing, Salus turned to Captivate again and again.
Each successful hire reinforced that this was more than a one-off search firm; it was a partner in scaling the business.
“From the first call to the final offer, Captivate felt like an extension of our team, and the results show it.”
— Gabe Guetta
Salus is a safety management software platform focused on the construction, mining, and labour-intensive industries. It helps companies digitize safety workflows for things like field safety documentation, compliance, training, incident & asset management, with mobile + desktop tools.
After raising a CA$10.5M Series A, Salus was on a fast growth trajectory with more than 500 companies and 150,000 users on its construction-safety platform. But momentum masked a critical gap: the company had just parted ways with its CRO.
Founder & CEO Gabe Guetta stepped in to lead sales temporarily but quickly realized the risks.
“We were smart enough to eventually figure it out, but it was going to cost us a lot of dumb tax. We needed someone with real experience, not a long learning curve.”
The stakes were clear: Salus needed an operator who understood construction tech, could move decisively without a six-month discovery phase, and could rebuild GTM while aligning culture and pace.
Guetta explored both boutique firms and large agencies, but neither felt right. Captivate Talent struck the right balance: specialized in SaaS revenue hiring, proven process, and a partnership-driven approach.
“It was the best of both worlds, track record, focus, and the willingness to act like a true partner. They met our team, embodied our values, and treated candidates like people, not numbers.”
That partnership showed up in the details: structured intake, weekly working sessions, living candidate trackers, tight feedback loops, and a candidate experience that mirrored Salus’ own culture.
What began as a VP of Sales search evolved into a CRO role when the right candidate surfaced. Captivate delivered a shortlist within weeks and closed the hire in just ~60 days, despite the holidays.
The result: Salus hired Shirin Oshidari, a construction-tech veteran with 35+ years of experience.
Shirin’s hire brought immediate value to Salus including:
“Bringing Shirin in was terrifying, in a good way. I knew she’d disrupt things, and that’s exactly what we needed.”
— Gabe Guetta, Founder & CEO
Eight months later, with Shirin in place, Salus returned to Captivate to scale its BDR team. Unlike other SaaS buyers, Salus’ construction customers are on job sites, not behind screens, making traditional BDR profiles a poor fit.
“Our BDRs can’t just sit in Outreach. They need to text, ride trains, walk job sites, and build trust face-to-face.”
— Shirin Oshidari, Chief Revenue Officer
Captivate worked via Slack channels to streamline coordination with CRO, AEs, and HR, providing instant feedback loops and adjusting quickly.
The result: multiple BDR hires that expanded Salus’ market coverage.
Captivate also honored its 90-day replacement guarantee when one early hire wasn’t a fit, quickly securing a stronger replacement.
By 2025, Salus needed to amplify its GTM presence with a Field Marketing Manager. When an internal candidate backed out, they again called Captivate, this time with Head of Growth, Arthur Favier, leading the search.
“Captivate’s onboarding was one of the best I’ve seen, clear agendas, transparent intake, and debriefs that made candidate intent obvious.”
— Arthur Favier, Head of Growth
Within 36 days, Captivate placed the hire, who immediately began reshaping event strategy and building confidence in the sales team.
Captivate stood out not just for speed and process, but for the way they partnered with Salus throughout each stage of growth.
“Listening. Real listening. No pushing their way or telling us they knew better, just absorbing what we needed and solving for it.”
— Shirin Oshidari
“They treated candidates like humans, not numbers. That matters, both for employer brand and for getting the right leaders to say yes.”
— Gabe Guetta
By listening first, adapting quickly, and treating candidates as people, not transactions, Captivate helped Salus hire with confidence and strengthen its reputation in the market.
“Know your industry and buyer deeply—and be honest about the profile that can sell to them. Don’t scale headcount before the motion is ready.”
— Shirin Oshidari
“For a role that touches revenue, bring in a partner who’ll listen and move fast. Captivate did both.”
— Arthur Favier
Across three stages of growth, executive leadership, frontline sales, and field marketing, Salus turned to Captivate again and again.
Each successful hire reinforced that this was more than a one-off search firm; it was a partner in scaling the business.
“From the first call to the final offer, Captivate felt like an extension of our team, and the results show it.”
— Gabe Guetta
