RevSure picks Captivate Talent for Head of Marketing search after building rapport through common communities and multiple in-person events

Results: RevSure fills key leadership role, finds a long-term strategic partner

Thanks to alignment from in-person events before search kick off, Captivate Talent was able to present qualified candidates to RevSure fast.

It took less than a week for Captivate to deliver candidates to interview for RevSure. Right after the first 2 interviews, 5 days after kicking off, RevSure walked away feeling like this partnership was going to be a big win.

Captivate Talent’s tight feedback loop and constant communication helped RevSure cut down time interviewing candidates. Most of the selling of the role and company had already been done by Captivate during the screening process.

This allowed RevSure to make an offer to their preferred candidate for their Head of Marketing role in less than 30 days from the search kickoff. 

RevSure feels confident that their new hire will accomplish the goals needed of defining their marketing strategy, owning the top of funnel growth, and most importantly, contributing to revenue. Already, RevSure can see some early indicators of success based on work completed.

The partnership didn’t just end with the hire though. Captivate has continued to keep in touch with RevSure, and even partnered with them to host a happy hour together at Pavilion’s GTM2023 event.

Challenge: Finding a recruiting partner that can sell RevSure to the candidate market, has success working with early-stage startups

RevSure’s biggest challenge in their marketing search was finding a true partner to complete the search from end-to-end.

For this key hire, they needed someone that was easy to trust and build rapport with, could provide reasonable terms, and had a proven track record in their industry.

Being an earlier stage company they needed a partner that could help sell their vision of the company to the candidate market. 

Before choosing Captivate, they had looked at another Bay Area based agency but felt they were too rigid in their approach and lacked the understanding of the early startup ecosystem.

Solution: Captivate Talent differentiates itself by building trust through in-person events and partnerships

Captivate Talent was an easy decision for RevSure as they already had built trust and rapport with the team through events in the SaaS community. 

Captivate and RevSure originally met at SaaStr, later hosted a dinner together in NYC, and continued to build a relationship withtheir team in-person at other B2B SaaS events.

Through in-person meetings, RevSure felt confident that Captivate Talent could execute the search and provide them with a strong list of warm candidates quickly. 

And they wouldn’t be able to hide behind average work because RevSure would see Captivate at other community events.

The in-person meetings also allowed Captivate to better understand the product, company vision, and culture RevSure was selling.