Growth Marketing Manager

Company Overview

We've partnered with a leading company in the foodservice and retail industries, offering innovative solutions to enhance compliance, streamline operations, and drive profitability. Their mission is to deliver operational excellence through data-driven insights and automation, serving over 18,000 locations across North America.

Role Overview

Our client is seeking a data-driven Growth Marketing Manager to lead full-funnel programs aimed at driving measurable pipeline and revenue impact. This position requires a blend of strategic thinking and hands-on execution across key digital channels, including account-based marketing (ABM), search engine optimization (SEO), paid media, and lifecycle marketing.

Key Responsibilities

• Direct and manage customer lifecycle insights tracking, focusing on lead generation, conversions, adoption, and upsell.
• Implement effective lead generation tactics, leveraging channels such as SEO/SEM, email marketing, and partnerships.
• Utilize data-driven insights to optimize acquisition strategies and increase conversion rates.
• Create, execute, and optimize marketing campaigns to drive end-user adoption.
• Manage marketing automation and CRM integration with HubSpot and Salesforce, ensuring data integrity and seamless lead flow.
• Collaborate across teams to execute digital marketing campaigns and oversee website content optimization for SEO.
• Enhance the social media presence for the brand, developing engaging content that resonates with the target audience.
• Monitor and analyze marketing performance metrics, providing actionable insights to the executive team.
• Assist in budget planning and maintain marketing budget to maximize ROI.

Qualifications

• 5+ years of marketing experience in a B2B SaaS environment, with proven campaign management success.
• Bachelor's degree in Marketing or equivalent experience.
• Strong understanding of digital marketing channels.
• Proven experience running omnichannel digital campaigns, particularly in ABM/ABX.
• Strong copywriting skills applicable to various digital formats.
• High proficiency in HubSpot, WordPress, and Salesforce.
• Analytical mindset with the ability to derive actionable insights from data.
• Excellent project management and organizational skills.
• Experience using SEO tools such as MOZ, Semrush, or equivalent.
• Strong collaboration skills across teams.
• Proficient in leveraging AI tools to streamline workflows.

What We Offer

• Comprehensive Benefits: Medical, Dental, and Vision Insurance effective from day one.
• Flexible & Supportive Culture: Enjoy a collaborative work environment that prioritizes balance and well-being.
• Generous PTO: Benefit from an open paid time off policy that supports time away as needed.
• Innovative Work: Join a team that utilizes cutting-edge technology to make a significant impact.