Digital Marketing Specialist

Company Overview

We've partnered with a rapidly expanding cybersecurity startup known for its innovative approach to access management. The company is focused on empowering organizations to securely manage permissions and improve productivity in hybrid environments. With a recognition in Gartner's Magic Quadrant for Privileged Access Management, this company supports various clients, including Fortune 500 businesses.

Role Overview

We are seeking an exceptional Demand Generation Specialist to join our client’s elite team. This role is crucial for enhancing marketing operations and optimizing online presence, all while creating content that improves prospect engagement. If you are a self-driven individual passionate about marketing technology and content optimization, this could be an excellent opportunity for you.

Responsibilities

• Demand Generation & Lead Nurturing:
  • Develop and execute demand generation campaigns across various channels to drive leads and pipeline growth.
  • Optimize lead generation funnels, including landing pages, email campaigns, and social media strategies.
  • Implement A/B testing for messaging, creatives, and ad placements to enhance conversion rates.
  • Track Account-Based Marketing (ABM) tactics targeting high-value accounts.
• Marketing Technology Management:
  • Administer marketing platforms and CRM systems ensuring their integration and functionality.
  • Leverage new technologies, including AI, for campaign development and content generation.
• Website Management and SEO:
  • Maintain and optimize the company website to align with branding and strategic goals.
  • Implement SEO best practices to enhance organic traffic and search engine rankings.
• Blog Management:
  • Oversee the company blog and collaborate with internal and external writers for engaging content.
  • Author selected blog posts reflecting industry expertise.
• Paid Media: Familiarity with advertising platforms and strategies for Google Ads and LinkedIn Ads is valuable.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in demand generation, marketing operations, or digital marketing.
• Proficiency with marketing tools such as HubSpot, Salesforce, WordPress, Google Analytics, and SEMrush.
• Strong understanding of SEO principles and best practices.
• Excellent communication, organization, and project management skills.
• Experience in social media management is a plus.

Nice to Have

• Experience in the cybersecurity field or familiarity with relevant concepts.
• Writing background, demonstrating experience in creating compelling content.
• Copy editing experience with attention to detail in clarity and grammar.

Benefits

• Opportunity to influence a growing brand in a dynamic industry.
• Collaborative and supportive team culture.
• Access to learning resources and career development opportunities.