Head of Marketing

Company Overview:
Our client is a profitable, bootstrapped SaaS company that is transforming business communication through SMS marketing and automation. Founded in 2017, they have scaled to thousands of customers across 30+ countries, sending millions of messages monthly. With strong product-market fit and integrations into various platforms, they are evolving into a standalone, native messaging product for SMBs and mid-market businesses.

Role Overview:
Our client is seeking a Head of Marketing to define and build their marketing strategy from the ground up. This is a high-impact, strategic role where you will set the roadmap, optimize the product-led growth funnel, and establish scalable demand-generation processes to accelerate growth. As the first senior marketing hire, you will report directly to the co-founder and have the autonomy to shape strategy, execution, and future team expansion.

Responsibilities:

• Develop a data-driven marketing roadmap aligned with growth goals.
• Build end-to-end demand generation across inbound, paid, and organic channels.
• Optimize lead generation, trial-to-paid conversion, and product-led growth motion.
• Drive brand positioning, messaging, and storytelling.
• Execute high-impact content, video, and thought leadership strategies.
• Scale SEO, SEM, and paid acquisition to improve efficiency and reduce customer acquisition costs.
• Implement marketing automation, analytics, and reporting for growth optimization.
• Lay the foundation for future team expansion, with hiring planned for 2025.

Requirements:

• 7+ years in B2B SaaS marketing, ideally in MarTech, messaging, or automation.
• Expertise in product-led growth and demand generation, with experience optimizing self-serve funnels and inbound growth.
• Ability to define strategy and execute in a fast-moving startup environment.
• Strong analytical mindset with a track record of growth optimization.
• Product marketing savvy, with the capability to position and differentiate products in competitive markets.
• Tech-savvy, comfortable working with marketing automation tools.
• Bonus: Experience in SMS marketing or regulatory compliance.

Benefits:

• Opportunity to build marketing from scratch with no legacy constraints.
• Join a profitable and growing company positioned for scale.
• Work directly with founders for high-impact decision-making.
• Competitive salary along with equity options and 401(k) match.
• Top-tier healthcare benefits.
• Proven market traction with a massive opportunity ahead.